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The Value of Visual Content on Facebook: A Cover Photo is Worth a Thousand Likes
A picture paints a thousand words. Clichéd though it may sound, it explains the immense popularity of image sharing sites like Instagram and Pinterest. When training, I often hear HR dismiss a...
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Work4 Launches Graph Search Recruiter Beta, A New Way to Source Talent on...
At Work4, we’re constantly looking for ways to improve the recruiter experience with social media, and we’re excited to announce that we’ve done it again with our most recent innovation! Today, we’re...
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Recruiters = Marketers (Part One)
Recruiting professionals know the importance of conveying their company’s brand message in order to attract the best–and the right–talent. In this sense, recruiters have to become marketers in order to...
View ArticleWork4 and NAHCR Partner to Expand Health Care Recruiting on Facebook
Health care is one of the hottest industries for recruitment right now: there have been an average of 16,000 jobs added monthly in the ambulatory care industry alone, with similar upward trends in...
View ArticleWhy Facebook is the Next Frontier for Recruitment
Over the past few months, you’ve probably read plenty about the Bullhorn Reach Social Recruiting Activity Report for 2013. Perhaps you’ve seen the editorials about the future of social recruiting and...
View ArticleBest Practices for Sourcing with Graph Search on Facebook
Last week, we announced our launch of Graph Search Recruiter Beta to help you make sourcing simple on Facebook. This tool will help generate automatic Graph Searches based on your job descriptions–but...
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Recruiters = Marketers (Part Two)
Last week, we looked at some tips for building an employment brand to appeal to candidates. If you’re ready to take your social marketing for recruitment further, check out the tips below! Recruiters...
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Live My Life: Marketing at Work4 #2
Here at Work4 we are testing an idea we had a long time ago while joking during lunchtime: why not live somebody else’s life in the company? We put a plan into action a few months ago in the San...
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Why You Must Be Recruiting on Facebook–Right Now!
Are you recruiting on Facebook yet? Why not? With millions of professionals making Facebook their home for everything from receiving updates from friends and family to expanding their professional...
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Are you Following These 5 Social Recruiting Pros?
Are you ready for another round of “Follow these Social Recruiting Rockstars”? Well, we’ve got you covered for everything social and mobile recruiting from the experts! Following influencers in the HR...
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Graph Searches from Facebook Pages
I got a sneak look at Work4’s new Graph Search tool that has come out in Beta. Sourcers have long been seeking a way to plug the gap between active sourcing and the millions of Facebook users. What we...
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Work4 Announces Profile Prompt for Facebook Recruiting
We’ve said it before, but it bears repeating again: now more than ever, Facebook is the platform for the future of recruiting. There are already thousands of companies who have posted over 6 million...
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Why I “Work4:” Becky Gordon Marks, Director of Partnerships and Alliances
After graduating Emory University in Atlanta, GA, I packed my things and moved to NYC for an adventure. I started my career in the home furnishings industry, but quickly realized sales was going to be...
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Tips for Hiring Top Talent Part 1
Hiring can be a long and painful process,–not only for candidates, but also for employers. Convincing talented people to join your team can sometimes feel impossible, especially when someone is not...
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Sourcing the Best Candidates with Graph Search
We’ve known for a long time that Facebook has all of the ingredients for a successful recruiting strategy. Every day, Facebook seems to make it easier for the cream to rise to the top. When Graph...
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3 Ways to Get Started with Video for Social Recruiting
According to the Cisco Visual Networking Index; Forecast and Methodology, 2012 – 2017, “Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from...
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Tips for Hiring Top Talent Part 2
Last week, we looked at some great tips for making sure that your hiring decisions bring you top-quality talent. But if that wasn’t enough food for thought, consider yet another Friday smorgasbord of...
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Why I Work4: Marah Chami, Recruiting Manager
If you were ever a candidate or an employee at Work4, chances are I was your first contact in the recruitment process. I am the person in charge of overlooking the recruitment at Work4. What started...
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Answer the Call of Mobile Recruiting
Consider this week’s round up a “call” to action of sorts: dial in your mobile recruitment or be prepared to miss out on your best candidates! According to this great Slideshare by Shannon Van...
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Sink or Swim with Your Social Recruiting
Where are you getting your social recruiting advice? Before you can start fishing from the social talent pool, you have to learn how to swim–and to keep your head above water, you need to understand...
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