Russia and Facebook #truMoscow
I’m just back from Russia after hosting #truMoscow. It is interesting to spend time in a country talking to recruiters where Facebook is not the dominant channel. According to ComScore, the top 3...
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4 Unique Ways Facebook Ads Can Help You Recruit Better
In my last post, we looked at why Facebook ads are so important for recruiters. (And if you missed it, click here to read it. We’ll be here when you get back!) Today, I’d like to break down how you can...
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Link Roundup: Add Content Marketing to Your Social Recruiting Strategy
As a recruiter, you already know that mastering the art of communication is a mighty undertaking–and key to your success. Communication comes in all shapes and sizes, including something you probably...
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Announcing the Official Launch of Social Job Sharing for Recruiters
I have some great news to share with you all this morning! I’m currently attending the Human Capital Institute’s Strategic Talent Acquisition Conference in Boston, MA, but I wanted to take the time to...
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Get Excited for Social Job Sharing!
Are you excited for Social Job Sharing Recruiter? (In our humble opinion, you should be!) If you missed the launch this morning, go check out the official announcement from our CEO, Stéphane Le Viet,...
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Link Roundup: Mobile is the Future of Recruitment
Is your company mobile-friendly? It’s time to get your company up to par with the mobile revolution: Job seekers are on the go and want relevant information available at the touch of, well, a...
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How Facebook is Changing Recruitment
I was recently interviewed by Mike Taylor from Web Based Recruitment about how recruiting on Facebook has changed, and why it’s a great platform for companies to target and connect with their next...
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Introducing Job Cards Beta, Job Descriptions for the Social Age
Job descriptions are the atomic unit of recruiting: they power applicant tracking systems, fill job boards, and (should) convince candidates that a company and role is right for them. However, it’s...
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Get Creative with Recruiting
The HR world is getting a makeover with innovative social recruiting strategies. Recruiters these days are mastering the art of marketing while always keeping an eye open for top talent. Creative...
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6 Million Jobs on Facebook
Good morning friends, followers, partners, and customers! I just wanted to take a moment to thank you all for your support and your partnership as our company continues to grow. This morning, we...
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3 Ways to Keep Your Careers High in the Mobile Search Rankings
Okay, so you’ve done it: you’ve decided to bite the bullet and go mobile. After all, like many talent acquisition and employment branding professionals, including Work4’s customers, you’ve noticed a...
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What Every CEO Should Know about Social Recruiting
We often talk about social recruiting in terms of the impact on sourcing and hiring–and sometimes on employer branding and marketing. In doing so, we often place HR and Marketing into separate buckets,...
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Follow These 4 Social Recruiting Influencers!
As a busy HR professional, you don’t always have the time to attend every webinar and conference out there to discover the latest news in social recruiting. Here’s a way to tap into and leverage that...
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The Second Work4 Social Recruiting #Hackfest: a Recap
Here’s a recipe for you: Take: 60 people In 2 locations Separated by 5563 miles Add: 4 judges culled from the cream of the crop 5 prizes Tons of coffee and Redbull Stir thoroughly on the eve of the...
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6 Hot Social Recruiting Trends and Tips
Recruiting is indeed a social activity, so with the birth of social media, naturally, social recruiting was the next logical step. With 58% of companies reporting difficulty in recruiting, launching a...
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The Most Important Facebook Insights for Career Pages (Part One)
When you are the administrator of a page, it is hard to know what they all really mean. It seems that Facebook provides plenty of data, graphs and charts, but what does it all mean to a recruiter...
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Why I “Work4”: Katherine Klasnich, Office Manager
I’ve never known what I wanted to do when I “grew up”. Oh, I vacillated between the usual things, like being a vet (I’m allergic to furry animals), a doctor (“unpleasant” odors make me ill), or an...
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Two Ways to Combine Email and Facebook for Better Social Recruiting
If you know anything about the marketing world, you may be familiar with the phrase “the money’s in the list.” (If not, you’re probably very confused. Don’t worry–I’ll enlighten you!) The “list” I’m...
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Facebook Recruiting 101
If you’re a recruiter still adapting to the social media landscape, you may be asking, “Why use social media for recruitment?” The simple answer is in this quote, “The essence of great recruiting is to...
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The Most Important Facebook Insights for Career Pages (Part Two)
In the first part of this blog series we looked at what I consider to be the most important insights for a Facebook Career Page, namely engagement and “People Talking About This,” inspired by a post on...
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