In 2017, Edenred decided to use Work4’s solutions to advertise the opening of their first graduate program for young professionals from top European schools. Their objective: to spend time only on qualified candidates. Using Work4, Edenred found a way to attract young graduates effectively with targeted and daily optimized recruitment ads.
«Work4 is our best sourcing channel for young graduates, before school events and traditional job boards. Their solutions bring an unrivaled visibility to our brand and excellence program, and targets highly qualified candidates. In the end, more than half the candidates we hired for our international programs in 2017 came from a Work4 ad, and 100% of the European students applied with their tool. We will definitely call on them again for our next recruitments.»
VICTORIA BERTREL
Recruitment and Training Manager
Edenred’s Social Recruitment Strategy
Work4’s Assets
- Ultra targeted audience: Edenred’s ads are only visible to the right audience of qualified candidates.
- Customizable apply forms: Edenred chose to ask candidates for their “current school” and “location” first, in order to filter the best candidates directly on Facebook.
Results
Work4’s solutions have allowed Edenred to source:
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349
Total candidates
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1 out of 3
More than 1 out of 3 candidates who were eventually interviewed came from Work4
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50%
Half of the young graduates who were hired came from Work4
About Edenred
- Industry: Financial Services
- Client since: 2016
- Profile sourced: Young Graduates
- Solutions: W4 Pipeline
.